Tuesday, 17 May 2011

Join the Ringier Revolution

There is a new word to add to your lexicon – appazine.  You may well be wondering what on earth one of those is, so let me tell you.  It is a blend of two things - a magazine and an app.  You  may well be looking at what is the future of leisure reading.  One which stands out from the crowd is called the collection (please note the lower case!) and it looks to explore our world in a new way .

If you own a tablet and have an interest in what is going on right here right now then this appazine from the Swiss media Ringier could well be just what you have been looking for.  To begin with there is great journalism - because let's face it, good writing will never go out of fashion.  Then there is plenty of twenty first century newness, including multimedia, morphing and X-Ray lens.

It is also right up to day with this issue focusing on the wedding of a certain William and Kate.  There is a huge wealth of royalty related information all delivered to you via some brilliant intuitive and dynamic navigation.  This iPad application is, quite simply, something else.If you swipe, tap or rub, this will be right up your street - a new reading experience that will have you from hello, as it were.

If you are reading this and your first language is Chinese, German or French and you feel more comfortable reading in those languages, then try the collection.  It is available in all of those languages in addition to English. I really enjoyed working through this appazine, and I tried it in my second language, French, too.  It's great in both languages!

Don't take my word for it - go and take a look yourself!  By clicking on any of the images here you will be able to get up close and personal with this fresh and new appazine.  

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