Historic and Hollywood Clothing to be Sold - The Fashion Institute of Technology is cleaning out its closet and trimming its collection of 50,000 pieces of clothing and accessories with an auction. ...
Sunday, 10 July 2011
Here they beautifully merge 2D drawn animation, computer animation, stop frame animation, mixed media, and live-action to great effect.
The choice of song is important and of course the one chosen here is where the product quite possibly got its name in the first place.
Second, the decision to include a number of almost hippy type adults gives the advert some nostalgia - the summer setting and the retro, get away from it all vibe does the rest, quite frankly. The resulting ad is something which should shift millions of units, if anything can!