At some point in your life if you are part of a creative process then you will have felt like this. This is the opening created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight we think every creative feels - love for the business when things are going well, and hate, when things aren't.

The frustrations with other personalities involved in the process are all there, too, with your ideas swallowed up, chewed and spat out again.  Sometimes you simply cannot stand the people that you work with. Then, when everything comes together, you love them.

It is produced by Spy Films’ Carlo Trulli, Marcus Trulli and Peter Oad. Spy Films is an award-winning production house, leading the way in film, TV and digital interactive content.