Thursday, 28 October 2010

IZEA - Help to Monetize Your Blog

One of the more dispiriting things about blogging is the lack of money you can make from traditional forms of online advertising.  By that, what I mean are the banner adverts that you can place around your posts.  Money seems to build up at a snail's pace!  It can work very well but sometimes you need over a thousand page views just to make a dollar!  It is little wonder that so many bloggers give up so quickly.

You might argue that it is a way of sorting the wheat from the chaff.  However, there are other ways to monetize your blog and one company at the forefront of this is IZEA, who have created an excellent name for themselves in the world of blog marketing through their SocialSpark network.

With IZEA you can go down the traditional road of placing ads on your blog.  However, if you have a niche readership this can mean getting little financial return for all your hard work.  Again, many say that they blog for the love of it and that is fine.  However, if you would also like to make some money from your online publishing then IZEA offers other ways.

Just about the best thing that IZEA does in my opinion is to give bloggers the opportunity to write sponsored posts on their blogs.  IZEA has a strict code of conduct so there are rules to follow – and of course you will find that the advertisers must do the same.  What is more, many people who read blogs are happy with sponsored posts being on your blog.  After all, if they read magazines and newspapers they are used to this format of advertising.

So, my advice, if you want to monetize your blog, is to take a look at IZEA.  As well as being one of the most trusted platforms for blog monetization they are very helpful – there is a whole community of other bloggers there who are willing to help you along too!

Image Credit Flickr User RangerRick
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